Brand Identity

Brand Identity
Art Direction
CPS IT is a full-service Internet agency based in Berlin, founded in 1998.

In order to provide the CPS-IT brand with a timely, appealing appearance, we have redesigned the corporate identity. We designed a playful and exciting visual identity, that better represents a contemporary tech company.

When we set out to create the brand identity for CPS-IT, we started questioning ourself on how to translate the professional expertise service into a visual language.

 The brand idea derived from the visual combination of blocks of code and the computer keyboard used to type it. We try to represent this world with a more playful and simplistic approach, giving a distinctive character to the brand.