Brand Identity
Art Direction
Strategy

City Core Investment was found to create a leading and trustful company within Berlin’s industry market. This new design intends to convey the idea of core and at the same time to remind the real estate and its technical aspects with simple geometry.

Brand Concept

Core / Center /
Focus

Solid / Stable / Simple

The colour is blue, associated with depth and stability. It symbolises trust, loyalty, wisdom, confidence and intelligence.

Logo Design

City Core Investment logo design is simple and easy to recognise. The monogram represents the letter "C" as a centric element.

The intention is to symbolise the idea of core and at the same time express through geometry the complexity of its business context, with its technical and structural elements. Overall the logo looks balance and stable to convey trust and reliability.