City Park

Brand Identity
Art Direction

City Park Wilmersdorf is a new development project in Berlin-Wilmersdorf. We design the brand identity for the online and offline communication.

The general design is based on two concepts we have identified in the brand’s image: essential forms and sensitive use of colour. Isolating the geometric figure of triangles, we created a visual language that makes up a system of graphic compositions. The result is direct and playful.

Graphic elements
The CPW’s new identity is based on visual abstraction of trees . The geometric shapes of its mark is the basis of a flexible yet strong identity.

Its character is well defined and maintains the versatility needed to change and adapt to different media.
The colour palette is versatile and dynamic. This is very important to define a dynamic visual identity and its application on different media. The colours are lively yet soft thus creating interesting contrasts in the composition.