Strategy
Brand Identity
Art Direction
Web Design

EichenCredit is a service based in Berlin, Germany, helping foreign private investors to find a suitable finance partner for their German property purchases. The strong identity intends to create a trust in high-quality digital service, setting a new standard in the mortgage loan industry.

Graphic element

The general concept of the identity is based on the geometrical abstraction of the letter “E” and “C” conveyed into the symbolism of a coin-filled into a money box.

Therefore, the brand’s image focuses on essential forms and on sensitive use of colour. The indigo is a dominant visual element to address trust and to introduce the users into the world of a tech company. The result is direct and audacious, connecting geometric abstraction and bold colour.